Discount Codes
Who doesn’t love a discount? We at the Direct Commerce Platform team know how important discounting is when it comes to making sales, customer loyalty, marketing and B2B relations. That’s why the Discount Codes feature in our Client Portal lets you build a wide range of promotions from a single form, so you can wield the power of discounting for a variety of use cases. Our Discount Code system works in tandem with other tools already available to you in the DCP Client Portal, making it easily to populate the form with eligible products from your Item Mapping, as well as any Product Collections you’ve built.
Inside the Discount Code Form
Our Discount Codes form supports hundreds of possible configurations to suit a variety of situations. Tailor your codes to suit the situation at hand.
Choose who’s eligible
Narrow down who can use the discount by selecting the eligible population:
Any customer
Specific customers, targeted by email address
Customers with a specific email domain
Set what triggers the discount
Choose the action a customer needs to take in the cart:
Make any purchase
Buy a minimum quantity of a specific item or product collection
Spend a minimum dollar amount on a specific product or their entire order
Bundle specific items in the cart
Pick the reward
Percentage off (applied to bundled items, entire orders, specific products, or product collections)
Dollar amount off (applied to bundled items, entire orders, specific products, or product collections)
Free gifts, with optional limits on reward quantities
Customize the details
Add custom messaging
Set an end date for the promotion
Choose how it's activated
Sitewide: Applied automatically, with no code required
Promo link: Shared through a unique link
Promo code: Entered at checkout, as single-use or multi-use
Set usage limits
Offer a promotion without limits, or cap how many times it can be used. From a one-time single-use code to an ongoing offer, it's all in your hands.
Discount Code Use Cases and Examples
Discount codes aren’t just for customers, but can also be applied in marketing and B2B situations. Discount codes can be used by your marketing team, generating exclusive codes to be used by any artists, influencers or other endorsees working with your brand. Or, grant special discounts to employees from your partner companies by creating a code tied to that businesses’ email domain.
Read below to see some different code examples for customer, marketing, and B2B situations, as well as a breakdown of how’d they’d be created within the portal.
Customer Code Example
“Buy 2 Picks & Accessories, Get 50% Off (November 2026)”
In this example, the promo is applied automatically sitewide. Any customer who buys two of the same item from the Picks & Accessories collection gets 50% off. The promo runs for the first half of November.
Customers eligible for promo: Any customer
Customer purchase option: Buys at least
Customer can purchase from either: Specific collection
Select a collection: Picks & Accessories
Customer minimum purchase quantity: 2
Customer reward: Percentage
Discount amount: 50%
Apply customer reward to: Same product
Promo messaging: Buy 2, Get 50% Off
Promo schedule
Start date: 11/1/26 00:00
End date: On
End date: 11/15/26 23:59
Promo activation method: Sitewide
Usage limit: Off
Marketing Code Example
“Influencer Code – Artist X – 15% Off”
In this example, Artist X shares a promo code with their audience. Anyone who uses the code gets 15% off their entire order, for up to 500 uses. The promo begins on October 15, 2026.
Customers eligible for promo: Any customer
Customer purchase option: Makes any purchase
Customer reward: Percentage
Discount amount: 15%
Apply customer reward to: Entire order
Promo messaging: Artist X Exclusive: 15% Off
Promo schedule
Start date: 10/15/26 00:00
End date: Off
Promo activation method: Promo code
Code: ARTISTX15
Code type: Multi-use
Usage limit: On
Maximum uses: 500
B2B Code Example
“ACME Audio Employees – 20% Off Everything”
In this example, the promo is applied automatically sitewide for anyone with an ACME Audio email address. They get 10% off everything, with no end date.
Customers eligible for promo: Customers with specific email domains
Enter email domains: acmeaudio.com
Customer purchase option: Makes any purchase
Customer reward: Percentage
Discount amount: 20%
Apply customer reward to: Entire order
Promo messaging: ACME Audio Employee Discount: 20% Off
Promo schedule
Start date: 10/1/26 00:00
End date: Off
Promo activation method: Sitewide
Usage limit: Off
Read the Report
As with many of our features, we’ve included reporting in our SFTP feed so you can see how your discount codes are used in action. Our ‘Coupon Redemptions’ report pulls orders where a code was applied, so you can see which codes are being used and who is using them.
Want more information? Reach out to a DCP team member today, or head over to our Promotions Documentation for more information.
