Recovery Campaigns: Win Back Abandoned Carts
Abandoned shopping carts and checkout are a familiar issue for any brand operating an online storefront. According to ecommerce researchers at Baymard Institute, over 70% of online shopping carts are abandoned across all industries. With many solutions and subscriptions now available for those seeking to address abandoned carts and checkouts, brands on the Direct Commerce Platform (DCP) have a built-in solution waiting for them in their own Client Portal with DCP’s Recovery Campaigns.
Target, Customize, and Analyze your Campaigns
Our Recovery Campaigns feature allows you to create multiple, highly customizable email campaigns for any customer that’s provided their email address before abandoning their shopping cart or checkout.
Pinpoint Your Audience
Create campaigns targeting only new or existing customers, and set cross-campaign limits to keep your customers engaged without overwhelming their inbox. Further refine your audience by targeting customers who abandoned at the cart or checkout stage, and filter by cart subtotal.
A Campaign for Every Situation
Tailor the look, feel, and messaging of your campaigns to fit your brand and use case. Offer discounts or free gifts to further encourage conversion.
Campaign Insights
Gain insights into your campaigns with our SFTP Reporting to see what strategies are most successful in encouraging your customers back to checkout. UTM tracking is also available for you to integrate into your existing marketing campaigns.
Compliant and Competitive
Direct Commerce Platform’s Recovery Campaigns stack up to the competition in both compliance features and recovery rate.
Abandoned Cart Campaigns of any kind toe the line between transactional and marketing emails. That’s why we made sure that our Recovery Campaigns are fully compliant with the CAN-SPAM Act, feature an easy un-subscribe link, and adjust send schedules to respect quiet hours.
Not only are we compliant, but internal reporting shows that brands using our Recovery Campaigns have an average YTD recovery rate of 3.66% within 7-days of the abandonment emails being sent to their customers. We consider this to be competitive with companies like Klaviyo, who claim a 3.33% recovery rate using their own campaigns.
Tips for a Successful Campaign
Getting the most out of Recovery Campaigns comes down to how well you leverage the tools available to you. Here are a couple tips to keep in mind when setting up or refining your campaigns.
Rule of Threes
Multiple emails create multiple opportunities for conversion, but be wary of overwhelming your customers. Sending a total of three emails will give your customers plenty of opportunities to return to checkout without wearing them out.
Timing is Everything
Send your first emails 30 minutes and 12 hours from abandonment, while the order is still fresh in the customer minds. Wait at least 24 hours to send the final email to give your customers some breathing room. If you’re going to offer a discount or a free gift, that final email is the perfect time to do it.
Get Started with Recovery Campaigns Today
Head over to the Client Portal and look for the “Recovery Campaigns” tab. Have our Recovery Campaign Documentation handy for an easy reference on campaign variables (ask a DCP Team member for documentation site password.)
Want more information? Reach out to the DCP team with any questions, and we’ll happily walk you through the details.
