Product Offer Container
You’re probably already familiar with the Product Offer Container, which provides e-commerce necessities such as Price, Delivery Messaging, Add to Cart, and Inventory Messaging when applicable. What you might not know is that the DCP team can help you maximize this feature’s potential.
We’ve noticed our brands testing and experimenting with their containers with the goal of finding a presentation that will increase Add to Cart rates. If your brand is looking for assistance in improving your own presentation, the DCP team can share recommendations for styling, messaging and placement by request. Just send us an email and we’ll happily provide you with some updated HTML and CSS to help make your Product Offer Containers look their very best.
Standard Product Offer Container
For an In Stock item with Free 2-Day Shipping this is the standard order of messaging that gets rendered through the DCP Product Offer Container
Price Messaging
Delivery Commitment
Delivery Projection
Faster Shipping Popover
Add to Cart Button
Customized Product Offer Container - Example
For an In Stock item with Free 2-Day Shipping this is an example of a customized DCP Product Offer Container
Sticky Sub Nav with Price and Add to Cart Button
Price
Add to Cart Button
Delivery Commitment + Location Updater
Delivery Projection with Fa Clock Icon
Faster Shipping Popover
The possibilities are extensive, and many brands on the Direct Commerce Platform actively test different ways of presenting the product offer container to find what drives the best conversion for their customers. If you'd like the DCP Business team to explore optimizations for your site, we'd be glad to help—just reach out.
