Cart Upsell
Boosting Conversion with Cart Upsell
When we develop new features for the Direct Commerce Platform (DCP), conversion is always on our mind. One of the simplest ways to boost conversion is with our Cart Upsell feature, located right in the Client Portal.
How It Works
The Cart Upsell feature allows you to create a simple "top of cart" display for certain eligible carts based on your specified criteria. It's designed for upselling customers on merchandise, apparel, or related accessories.
Cart Upsell allows you to display one or multiple promotion banners within the shopping cart, and is completely separate from our Promotional Discount System–that means no promo code required.
Available Customizations
The Cart Upsell feature is a creative way to offer promotions, with the following customizations available:
Minimum Cart Subtotal — decide the minimum purchase amount required to display the promo banner
Customizable banner headline and messaging
Customizable product title within the promo banner
Display products with up to 6 product variants
Discount type and amount (dollars or percentage)
Banner display priority (for multiple promo banners)
Item reward limits — limit the number of promo items that can be added to cart with discount
Schedule — select start date and optional end date for promotion
Example Banner
Example of a Cart Upsell banner.
Recommended Use
Our recommended use for Cart Upsell banners is selling branded merchandise like apparel.
Think of it as the perfect "pack of gum" purchase at checkout — a small, easy add-on for loyal customers who are already excited to rep your brand, love the products they're buying, and want another way to show that connection every time they wear or use it.
Learn More
Want more information, or advice on the best way to use our Cart Upsell feature? Reach out to your DCP Client Success Manager today with any questions.
